Luma AI

Luma is an AI-powered creative platform developed by Luma Labs for creative professionals, marketing teams, designers, and filmmakers who need to plan, generate, iterate, and refine creative work across multiple modalities. Its main differentiator is the integration of advanced AI agents—Luma Agents—that carry shared context across teams and projects, ensuring consistency and accelerating creative workflows.

Luma features Creative Agents that embed directly into workflows, advancing projects from ideation to completion while maintaining context. The Shared Context capability ensures that every format and workflow remains consistent, which is essential for teams working on multi-asset campaigns. Collaboration is central to Luma, enabling both human teams and AI agents to work in parallel, powered by shared intelligence. The Scale feature allows teams to significantly expand their creative output, pushing the boundaries of what a single team can achieve.

Luma Skills, introduced in June 2026, lets users build a creative workflow once and run it indefinitely, automating repetitive tasks and ensuring efficiency. Team Workspaces centralize credits and usage management, making it easier for organizations to track and allocate resources. For professional production needs, Luma provides Export for Production, delivering high-quality EXR files. The Ray3.2 Model, also launched in June 2026, gives users complete creative control over video generation, allowing precise direction of every frame. The Uni-1 Model brings brand intelligence to the model level, generating content that aligns with a brand’s unique style.

Recent updates include the launch of Luma Skills and the Ray3.2 Model in June 2026, as well as the Uni-1.1 API in May 2026, which enhances brand-aligned content generation. In April 2026, Luma partnered with Wonder Project to launch Innovative Dreams, blending generative AI with traditional filmmaking.

Compared to alternatives, Luma stands out for its unified platform that integrates research, generation, editing, and collaboration, along with custom AI models like Ray3.2 and Uni-1 tailored for creative workflows. Its scalable solutions and shared context features make it particularly suited for teams seeking consistency and high creative output.

• Creative Agents: Embedded AI agents that advance work end-to-end with shared context across teams.

• Shared Context: Maintains context across every format and workflow, ensuring consistency.

• Collaboration: Enables teams and agents to work in parallel under shared intelligence to move faster.

• Scale: Expands team capabilities to reach new levels of creative output.

• Luma Skills: Allows users to build a creative workflow once and run it indefinitely.

• Team Workspaces: Provides shared credits and usage management in one place for teams.

• Export for Production: Delivers high-quality EXR files suitable for professional workflows.

• Brand Campaign Creation: Creative professionals can direct full, multi-asset campaigns with cohesive visuals and variations.

• Product Visuals: Designers generate polished lifestyle and hero shots for e-commerce and marketplaces in multiple formats.

• Social Media Video Ads: Marketing teams quickly create short-form video ads with hooks, captions, and platform-specific formats.

• Storyboarding for Filmmakers: Filmmakers use Luma to generate storyboards and explore multiple narrative arcs efficiently.

• Collaborative Team Projects: Teams manage credits, workflows, and deliverables in shared workspaces for streamlined collaboration.

Luma offers several monthly subscription plans tailored to individual and business needs.

Plus: $30/month — includes 10,000 credits, access to Luma and third-party image and video models, edit access for guest collaborators, and commercial use.

Pro: $90/month — includes everything in Plus, with 40,000 credits and 4x usage with the Luma Agents.

Ultra: $300/month — includes everything in Pro, with 150,000 credits and 15x usage with the Luma Agents.

Team: Contact us — includes everything in regular plans, plus team management features, projects, team organization, team-wide sharing, usage analytics, shared team credits, and SSO.

Enterprise: Contact us — includes everything in Team plan, plus enterprise commitments, dedicated education and training, and custom fine-tuning.

Pros:

• Creative Agents provide end-to-end workflow advancement.

• Shared Context ensures consistency across formats and projects.

• Luma Skills automate and scale creative workflows.

• Ray3.2 Model offers full creative control for video generation.

Cons:

• Advanced features and higher usage require higher-tier plans.

• Some integrations and API access are limited to specific plans.