ChatGPT Crowned 2023's Fastest Growing Brand by Morning Consult

AI dominated the list of fastest-growing brands in 2023 based on an analysis from both January 2023 and October 2022 by Morning Consult, a global decision intelligence company that delivers consumer-based insights and research. Across demographics, ChatGPT was rated the #1 fastest-growing brand overall. Its parent company, OpenAI, landed 7th on the list.

Morning Consult also broke the list down by age demographics. Amongst Gen Z adults, Canva, an AI-powered, easy-to-use graphic design solution, also made the list. Other brands that use AI, including Tesla, Facebook, and Facebook’s parent company Meta, were also popular choices.

Indeed, this past year marked a breakout one for generative AI (also known as GAI). A surge in consumer engagement with developing these models, including ChatGPT and DALL·E, occurred early in the year. These AI-powered apps provided the general public with unprecedented access to advanced AI tech, capturing significant media attention and consumer interest.

Generative AI is increasingly woven into various aspects of our digital lives, from customer service and advertising to personal assistants. ChatGPT's ascension to the top spot highlights this trend, as it and other GAI models demonstrate an impressive ability to generate text, speech, images, and video from simple prompts. These tools promise to simplify life by aiding in tasks like summarizing search results or instantly creating visual content for art, marketing, or advertisements.

The growing interest and awareness of generative AI is also accompanied by consumer apprehensions regarding how their data is used and the broader implications of these technologies, the research showed.

Such concerns have also drawn the focus of regulators. In Europe, there is a rush to establish laws dictating the permissible uses of GAI. Simultaneously, in the United States, the White House is actively working on providing guidelines for ethical AI development.

In light of the Morning Consult’s Fastest Growing Brands 2023 report, it's evident that AI brands, especially OpenAI and ChatGPT, are not just rising stars but pivotal players in the evolving digital landscape. Generative AI is more than a technological advancement; it's a paradigm shift in how we interact digitally. While we celebrate the advancements, we must also navigate the complexities that come with it. 

Consumer apprehensions and regulatory challenges are real and growing, reflecting the deepening penetration of generative AI in our daily lives. The future hinges on striking a delicate balance between relentless innovation and responsible utilization of AI. It's not just about what AI can do, but also how it should be used in shaping a future that's beneficial for all.