Streamline SEO with AI-Powered SERP Analysis & Content Optimization

by Frase, Inc Reviewed by Brian Prince

  • Paid Plans - from $12.66/mo

Frase Overview

Frase is an AI-driven platform designed to revolutionize SEO and content creation. Trusted by over 30,000 professionals, Frase streamlines the entire content production process—from keyword identification to crafting an optimized final draft—all within a single, user-friendly platform. Gone are the days when SEO specialists, content marketers, and writing teams had to juggle multiple tools and tabs.

Frase simplifies SEO with automated SERP analysis and competitor content research. Instead of manually clicking through countless SERP results or examining competitor sites, Frase's intuitive research panel organizes all the essential data for you. You can visualize key SERP metrics like word count, domain rating, and heading count, giving you an edge in understanding the competitive landscape.

This isn't just another SEO tool; it's also a favorite among writers. In just 6 seconds, Frase can generate a detailed content outline, speeding up the content creation process. By integrating research, outlining, writing, and optimization, Frase saves valuable time and resources while ensuring your content is both SEO-friendly and reader-friendly.

Features of Frase

  • SERP Research Simplified: Quickly analyze top-ranking pages with proprietary algorithms, offering immediate insights into what makes content successful.

  • Intuitive Research Panel: Efficiently examine competitors' content through a user-friendly interface, providing actionable insights for your content strategy.

  • Data Visualization: View a visual dashboard of key SERP metrics such as word count, domain rating, and heading count, enabling a strategic approach to content creation.

  • AI-Powered Content Briefs: Generate fully optimized content briefs in just 6 seconds, streamlining the initial stages of content production.

  • Seamless Writing to Optimization Workflow: A unified solution covering research, outlining, writing, and optimization, eliminating the need for multiple tools and streamlining your process.

Frase Use Cases

  • SEO Teams: Gain a competitive edge by swiftly understanding and analyzing competitor strategies, enabling better content adaptation for improved ranking.

  • Content Creators: Utilize AI-generated content briefs as a solid foundation for high-quality articles, making the writing process faster and more efficient.

  • Marketers: Consolidate all your SEO and content creation efforts into a single platform, saving time and resources while achieving comprehensive optimization.

Frase Pros & Cons


  • Centralizes all SEO and content creation tools

  • Automates tedious SEO tasks, saving time and effort

  • Provides comprehensive data visualization for better strategy planning

  • Generates detailed content briefs quickly

  • User-friendly interface with robust support and tutorials

  • Integrates well with existing workflows


  • Initial learning curve can be steep

  • Some features like keyword research are not integrated

  • AI-generated content may require human moderation

  • Frequent UI updates can be disruptive for some users

  • Higher pricing may be steep for new businesses

Editorial Review

As a content creator, Frase has been a game-changer for me. Two features stand out the most. Firstly, the ease of going from a single keyword phrase to a comprehensive document outline in just minutes. No more fear of staring at a blank document! Secondly, the ability to segment and reshuffle outlines—even starting with a prewritten piece—and share them outside the paid user group is incredibly practical.

I love the automatic content brief creation, which drastically reduces content creation time. By inputting a keyword, Frase generates a clear brief for our writers, saving hours of work. The AI writer and SEO add-ons are fantastic and significantly speed up the process of writing original, SEO-friendly articles.

Frase's intuitive interface allows me to draw questions from platforms like Quora and Google, helping create content that people are actively searching for. This feature has been a lifesaver, especially for creating courses and social media content. It's a versatile tool that suits various content needs.

While Frase was initially a cheaper alternative to other tools like Jasper, it quickly became apparent that it offered much of the same functionality with a user-friendly dashboard that helps understand how my content stacks up against competitors. However, I found the heat map feature less visually appealing and the learning curve a bit steep.

Despite these minor drawbacks, Frase excels in many areas. It provides a comprehensible interface, even for beginners, and is less expensive than competitors like Surfer SEO while delivering similar quality. An integrated keyword research tool would be a great addition, but the current offerings are already robust and reliable.

Overall, Frase is an exceptional platform for content optimization and customer engagement. Its cutting-edge features, ease of use, and extensive research capabilities make it a must-have tool for any business looking to enhance its content strategy. The support team is responsive and helpful, and the platform continually evolves based on user feedback, which is a testament to its commitment to excellence.

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