Instagram's AI-Powered Tool: A Leap in Creative Storytelling

Posted: December 15th, 2023 by TechCrunch

Instagram's latest AI-driven background editing tool marks a significant milestone in the evolution of social media creativity. This feature, now available to users in the U.S., brilliantly blends simplicity with imaginative freedom. By offering prompts like "On a red carpet" or "Chased by dinosaurs," Instagram is not just changing backgrounds; it's redefining the narrative landscape of social media.

The genius lies in its intuitive design, allowing users to either select from preset prompts or craft their own (we tried "add in a field of french fries!). This flexibility is key, as it caters to both quick, on-the-go edits and more thoughtful, personalized creations. It's a perfect blend of user-friendliness and creative liberty.

What's more, the 'Try it' sticker attached to each AI-generated background is a stroke of communal genius. This feature transforms individual creativity into a shared experience, encouraging others to engage and experiment with these imaginative backdrops. It's a smart strategy that underscores Instagram's commitment to fostering a community of shared creativity and interaction.

It seems like the entire social media realm is eagerly hopping on the AI express. Just this week, Snapchat unveiled an exclusive feature for its subscribers, allowing them to send AI-generated visuals that are nothing short of enchanting. With Dreams, users have been crafting surreal self-portraits since August, and Snapchat+ members have been playing with AI-prompted backdrops for a while now.

Meanwhile, Meta's not far behind, having rolled out 28 AI personalities across its platforms, and even introducing an AI-driven image generator, Imagine with Meta, fueled by their Emu model. It's clear the social giants are not just adopting AI; they're integrating it into the very fabric of their platforms, reshaping the way we think about and interact with our digital worlds.

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