The Top 10 AI Tools for Video in 2024

By Brian Prince - Last Updated: January 9th, 2024

In the 2024 digital landscape, video content stands as a key pillar of communication, storytelling, and marketing. This article serves as a comprehensive guide for creators, marketers, and businesses looking to harness the power of AI in their video production processes. 

As we delve into this curated list, we're not just exploring software; we're uncovering the future of video creation, where technology meets creativity, simplifying complex tasks and opening new avenues for innovation and efficiency.

The AI tools featured in this article are diverse, each catering to different aspects of video production, from editing and enhancing to scriptwriting and documentation.

They represent the cutting edge of AI technology in video creation, offering features like text-to-video conversion, automatic subtitling, voiceovers, and advanced editing capabilities. 

Whether you're a professional videographer looking to streamline your workflow, a content marketer aiming to repurpose existing content, or a beginner keen on exploring the world of video creation, these tools offer solutions tailored to a wide spectrum of needs and skill levels.

As we navigate through each tool, we'll explore their unique features, pros and cons, and pricing, providing valuable insights to help you choose the right tool for your specific requirements. 

The AI video tools landscape is rich and varied, with each tool bringing something unique to the table. This article aims to not only inform but also inspire, demonstrating how AI can transform video production from a resource-intensive task into an accessible, creative, and enjoyable process.

1. Streamlining Video Creation for Content Creators emerges as a groundbreaking tool, particularly beneficial for content creators aiming to transform lengthy videos into concise, engaging shorts. This user-friendly platform simplifies the process significantly. Users need only upload their video and specify preferences like the intended platform (such as YouTube), desired format, and template selection. excels in its ability to efficiently create shorter versions of long videos, a feature particularly valuable for social content creators. This not only saves time but also streamlines the content creation process. 

Additionally, boasts a range of other impressive features, including the generation of near-perfect captions, creation of detailed timestamps for enhanced video descriptions, and the ability to resize videos into various formats.

Advantages of

  • Ease of use and affordability make it accessible to a wide range of users.

  • An extensive collection of pre-made video templates provides ample inspiration for creators.

Limitations of

  • Currently, is only available in English, which may limit its accessibility for non-English speaking users. is also incredibly budget-friendly, offering a free version that makes it an attractive option for those exploring AI video tools without immediate investment.

In conclusion, and similar AI video tools are designed to significantly expedite your video editing process and make content creation more efficient. With the majority offering affordable options and free trials, it's an opportune moment to explore these innovative tools and enhance your video production workflow. Whether you're a seasoned content creator or just starting, can be a game-changer in your creative arsenal.

2. A Time-Saving Solution for Video Content Repurposing stands out as an invaluable tool for video creators and content marketers looking to maximize the reach of their videos across various platforms. This tool simplifies the process of transforming a single video—be it a YouTube live, an Instagram Live, or a Zoom recording—into multiple formats suitable for platforms like TikTok, YouTube Shorts, or Instagram Reels.

One of the standout features of is its built-in publishing capability. This function allows users to directly publish their repurposed content on a variety of social channels, including TikTok, Snapchat, and Instagram, thereby eliminating the need for hours of manual work typically associated with cross-platform publishing.

Advantages of

  • Streamlines the content repurposing process, making it efficient and user-friendly.

  • Compatible with all popular social media channels, enhancing the tool's versatility.

Limitations of

  • The tool offers limited video editing features, which might require users to use additional software for advanced editing needs. offers various pricing tiers to suit different needs: the Podcaster plan at $15/month, the Content Marketer plan at $25/month, and the Agency plan at $125/month. These varied options make it a flexible choice for individual content creators, small businesses, and larger agencies alike.

In summary, is a powerful tool for anyone looking to efficiently repurpose video content across multiple social media platforms. Its ease of use, combined with the ability to directly publish to major social networks, makes it a highly effective tool for content creators and marketers in today's digital landscape.

3. Pictory: Transforming Long Videos into Engaging Short-Form Content

Pictory emerges as a top-tier solution for creators and brands seeking to adapt long-form videos into captivating short-form content, especially tailored for platforms like Instagram Reels and TikTok. This tool not only helps in repurposing existing video content but also significantly enhances brand presence across various social channels.

Moreover, Pictory is not limited to video editing alone. It also offers a unique feature that allows users to generate videos from textual content or blog posts, adding an extra layer of versatility to its functionality.

Advantages of Pictory:

  • Features an accurate and reliable voice sync option, ensuring high-quality output.

  • Priced affordably, making it accessible to a wide range of users.

Limitations of Pictory:

  • Currently, Pictory supports only the English language, which may be a constraint for non-English content creators.

Feedback from users like Shane B., a Chief Executive Officer, highlights Pictory's efficacy and user-friendliness. Shane particularly appreciates the script-to-video feature, which effectively pairs stock video with a script. Additionally, the ease of customizing these clips to better fit the content needs is a significant plus. Such features are ideal for transforming blog posts into accompanying videos, thereby increasing the content's reach and impact.

Pictory offers a variety of pricing plans to cater to different needs: a free trial for newcomers, a Standard plan at $23/month, a Premium plan at $47/month, and a customizable plan for enterprise-level requirements. This range of options ensures that whether you're an individual content creator or part of a larger organization, there's a plan that fits your needs.

In summary, Pictory stands out as a highly effective tool for those looking to easily convert long-form videos into shorter, more engaging formats, as well as create video content from text. Its combination of advanced features, ease of use, and affordable pricing makes it an excellent choice for content creators and marketers.

4. FlexClip: The Ideal Video Editing Tool for Beginners with Advanced AI Features

FlexClip stands out as an exceptional online video editor tailored for beginners, offering a range of advanced AI tools that simplify the video creation process. Its arsenal of AI features includes text-to-video, blog-to-video conversion, AI-generated images, script generation, automatic subtitle generation, and a text-to-speech function. These tools are designed to make video creation more intuitive and less time-consuming.

Moreover, FlexClip comes equipped with over 5,000 expertly crafted free video templates across various categories, an extensive library of stock images, videos, and music tracks. This wealth of resources empowers users to start their projects with a professional edge. The platform's user-friendly interface, highlighted by its drag-and-drop functionality, allows even those with no prior editing experience to effortlessly assemble footage, add text, insert music, and customize their videos.

Advantages of FlexClip:

  • An easy-to-use, affordable solution for those new to video editing.

  • Access to a vast array of free, professionally designed video templates.

  • Features in-built royalty-free music tracks and sound effects to enhance videos.

  • Offers cloud storage functionality for editing across different devices.

Limitations of FlexClip:

  • While ideal for beginners, FlexClip may have limited features for advanced video editing, which might not fully satisfy professional editors.

Pricing Options:

  • FlexClip's pricing is structured to cater to a variety of users, with a Free plan at $0/month for basic use.

  • The Plus plan, priced at $9.99/month (annual subscription), is suited for more regular users.

  • For businesses requiring more robust features, there's a specialized plan at $19.99/month (annual subscription).

In summary, FlexClip is an excellent choice for beginners and those seeking a straightforward, AI-enhanced video editing tool. Its combination of user-friendly design, comprehensive AI features, and affordable pricing plans make it a strong contender in the realm of online video editing tools, particularly for those just starting in the world of video content creation.

5. Wondershare Filmora: A Veteran in Video Editing with Advanced AI Capabilities

Wondershare Filmora, a long-standing name in the video editing domain, has continually evolved to keep pace with the dynamic changes in video editing technology. 

It now incorporates cutting-edge AI video editing features, catering to the needs of modern video creators who seek efficiency and quality in their projects.

Key AI Features of Wondershare Filmora:

  • AI Smart Cutout: Quickly removes unwanted elements from video clips.

  • AI Background Removal: Simplifies the process of eliminating backgrounds with just a few clicks.

  • AI Audio Stretch: Adjusts audio duration to align perfectly with video length.

  • AI Audio Denoise: Enhances video quality by removing unwanted background noise.

Advantages of Wondershare Filmora:

  • The platform is rich in learning resources, making it ideal for beginners and intermediate users.

  • Offers an array of in-built royalty-free music tracks and sound effects to embellish videos.

Limitations of Wondershare Filmora :

  • It might have limited capabilities for professional video creators who require more advanced editing tools.

User Experience:

Arlene A., a Channels & Marketing Manager, praises Filmora for its user-friendly interface. She notes that the platform's pre-loaded effects, transitions, and templates make video creation straightforward, even for beginners. The drag-and-drop functionality further simplifies the process, enabling users to easily apply various effects and transitions.


Wondershare Filmora offers diverse pricing plans to accommodate different user needs:

  • Annual Plan: $61.99/month, designed for individual creators seeking a comprehensive toolset.

  • Perpetual Plan: $89.99/month, offering a more extensive range of features for individual users.

  • Teams and Businesses: A specialized plan at $155.88/month, tailored to meet the demands of professional teams and businesses.

In summary, Wondershare Filmora stands out as a robust and user-friendly video editing tool, enriched with AI-powered features. It's particularly suitable for those looking for a blend of simplicity and advanced video editing capabilities. Whether you're a beginner or an experienced video creator, Filmora offers a range of features and resources to support your creative journey.

6. Runaway: Enhancing Video Quality with Diverse AI Tools

Runaway is a versatile AI video editing platform, perfect for those looking to add a professional touch to their videos. It's packed with an array of AI-powered tools that cater to various aspects of video editing and creation. While it offers limitless possibilities, the effectiveness of the outcomes depends on the input quality and the user's existing design skills.

Key Features of Runaway:

  • Blur Face: Ideal for focusing attention by blurring faces in videos.

  • Frame Interpolation: Transforms a series of similar images into smooth animations, adding life to still photos.

  • Super-Slow Motion: Easily adjust video speed to create dramatic slow-motion effects.

  • Scene Detection: Automatically splits videos into different scenes or clips for better organization.

  • Transcript Generator: Converts spoken words in videos into written text, simplifying content repurposing.

Advantages of Runaway:

  • The platform boasts a wide range of AI video tools, including face blurring, speed adjustment, and scene detection, offering comprehensive editing capabilities.

Limitations of Runaway:

  • Users may experience a steep learning curve, particularly if they lack prior experience in video editing or design.

Runaway Pricing:

Runaway provides flexible pricing options to accommodate various user needs:

  • Basic Plan: Free forever, suitable for beginners or casual users.

  • Standard Plan: $15/month, offering more features for regular users.

  • Pro Plan: $35/month, designed for advanced users needing more sophisticated tools.

  • Custom Plan: Tailored for enterprise-level requirements, with pricing available upon request.

In conclusion, Runaway is an excellent choice for users seeking a comprehensive suite of AI video editing tools. While it may require some time to master, the platform's extensive feature set makes it a valuable asset for anyone looking to enhance their video quality and add a professional finish to their projects.

7. Ssemble: A Complete AI-Driven Video Production Suite

Ssemble stands out in the realm of video editing tools by integrating an array of AI-driven features, transforming simple ideas into professionally polished videos with ease. It's designed to support users throughout the entire video production process, from scriptwriting to final output.

Core AI Features of Ssemble:

  • ChatGPT Scriptwriter: Overcomes writer's block by generating full-fledged video scripts based on provided briefs.

  • Text to Video: Converts scripts into visually captivating video projects, with AI selecting engaging visuals that align with the content.

  • Text to Speech: Offers natural-sounding AI voice-overs in various tones and accents, perfect for projects without access to a voice artist.

  • Automatic Subtitle Creator: Increases content accessibility by automatically generating subtitles, ensuring the message is conveyed even without sound.

  • Background Noise Remover: Enhances audio quality by efficiently removing unwanted background noise from recordings.

Advantages of Ssemble:

  • Provides a comprehensive suite of AI-driven tools for complete video production.

  • Seamless integration of script, video, and audio features.

  • The tool is committed to accessibility with its subtitle features and enhances audio clarity.

Limitations of Ssemble:

  • The array of features might be overwhelming for beginners.

  • Some users may find the video editor's customization capabilities limited.

  • Premium features could be considered pricier for some users.

User Experience:

A Ssemble user on G2 shared their positive experience, stating that the tool enabled them to produce videos beyond their initial skillset. They particularly highlighted the effectiveness of the ChatGPT Scriptwriter and the natural quality of the Text to Speech feature, comparing the experience to having a full production team in one software.

Ssemble Pricing:

Ssemble offers two pricing tiers:

  • Free Plan: $0/month, suitable for beginners or those wanting to explore basic features.

  • Pro Plan: $30/month, designed for users seeking more advanced capabilities.

In conclusion, Ssemble is an all-in-one solution for users looking for a comprehensive, AI-powered approach to video production. Its wide range of features makes it an ideal choice for both novice creators and experienced professionals looking to streamline their video production process.

8. Fliki: Simplifying Text-to-Video Conversion for Beginners

Fliki emerges as a user-friendly text-to-video generator, ideal for beginners who want to transform various forms of textual content, such as blog posts, scripts, or short prompts, into complete videos. This tool is equipped with AI voices, offering a straightforward and efficient way to create engaging video content.

Advantages of Fliki:

  • Boasts a clean and intuitive interface, making it easy for users to navigate and utilize its features.

  • Offers a variety of templates and voices, allowing for a range of creative options.

Limitations of Fliki:

  • Fliki does have limited video storage availability, which might be a constraint for users with extensive video needs.

User Feedback:

A Fliki user on G2 commended the platform for its user-friendly interface and the high quality of the videos produced. They also highlighted the exceptional customer support provided by Fliki's team, noting their readiness to assist and their commitment to customer satisfaction.

Fliki Pricing:

Fliki offers several pricing options to cater to different user requirements:

  • Free Plan: $0/month, suitable for those starting out or testing the platform.

  • Basic Plan: $8/month, designed for users with basic video creation needs.

  • Standard Plan: $28/month, offering more features for regular users.

  • Premium Plan: $88/month, tailored for users requiring advanced features and capabilities.

In summary, Fliki is an excellent choice for beginners looking for an easy-to-use platform to convert text into visually appealing videos. Its combination of a straightforward interface, diverse templates and voices, and responsive customer support makes it a go-to tool for those new to video creation, despite the limitation in video storage.

9. Guidde: Streamlining Video Documentation Creation

Guidde offers a revolutionary approach to creating video documentation, particularly suitable for feature updates, product demos, and more. Its free Chrome extension captures steps taken in a browser, turning them into informative videos that can be shared with prospects or customers. Adding to its versatility, Guidde allows users to incorporate voiceovers in over 100 different languages.

Advantages of Guidde:

  • Extremely user-friendly and accessible as a free Chrome extension.

  • Allows for easy embedding and sharing of video links.

Limitations of Guidde:

  • It has limited video editing capabilities, which might be a constraint for users seeking advanced editing options.

Guidde Pricing:

Guidde's pricing structure caters to a range of users:

  • Free Plan: $0/month, ideal for basic use.

  • Pro Plan: $16/month, suited for more regular use with additional features.

  • Business Plan: $35/month, designed for business-level needs.

  • Custom Plan: Tailored for enterprises, with pricing available upon request.

10. InVideo: Transforming Scripts into Engaging Videos

InVideo serves as an innovative video generator that takes user-provided scripts and turns them into visually appealing videos. It enriches the input with stock images and subtitles to provide a solid starting point for video creation. However, users should note that the initial video draft might require significant editing before it is ready for publication.

Advantages of InVideo:

  • Offers over 5,000 pre-made video templates, providing a wide range of creative options.

  • Features an intuitive interface and easy navigation, enhancing the user experience.

Limitations of InVideo:

  • Limited customization capabilities in the video editor, which may not suffice for advanced editing needs.

InVideo Pricing:

InVideo also provides various pricing plans:

  • Free Plan: $0/month, perfect for those starting out.

  • Business Plan: $30/month, offering more features for regular business use.

  • Unlimited Plan: $60/month, providing unlimited access to all features for intensive use.

Which tool is best for you?

Determining the best AI video tool for your needs hinges on a clear understanding of your objectives and requirements in video production. For beginners and those with limited editing experience, tools like FlexClip and Fliki offer user-friendly interfaces and straightforward functionalities, making them ideal starting points. On the other hand, professionals seeking more advanced features might gravitate towards Wondershare Filmora or Ssemble, which offer a broader range of editing capabilities and sophisticated AI integrations. 

Content creators focused on repurposing existing videos for social media platforms would find immense value in tools like and, specifically tailored for such tasks.

Budget also plays a crucial role in your choice. While most tools offer free versions or trials, their more advanced features are often locked behind subscription plans. Assessing the cost-effectiveness of each tool relative to the features they offer is essential. For instance, if your needs extend beyond basic editing, investing in a paid plan like those offered by InVideo or Guidde might yield a better return on investment. Conversely, for occasional or light use, free versions of tools like Pictory or Runaway could suffice.

Ultimately, the decision comes down to a balance between functionality, ease of use, and budget. The landscape of AI video tools is vast and continually evolving, providing solutions for a wide array of video production needs. By carefully considering your specific requirements, skill level, and financial constraints, you can select the tool that not only streamlines your video production process but also enhances your creativity and efficiency. Remember, the right tool is the one that aligns seamlessly with your vision and workflow, empowering you to bring your video content to life effortlessly.