The Top 10 AI Tools for Social Media

By Gina LaGuardia - Last Updated: April 10th, 2024

In the ever-evolving world of social media, keeping up with trends, managing multiple platforms, and crafting compelling content can be overwhelming, to say the least. What if there were intelligent tools designed to shoulder some of that burden, offering you cutting-edge solutions powered by artificial intelligence? Good news—such tools exist, and they're transforming the social media landscape as we know it.

Whether you're a marketer aiming to scale your campaigns, a content creator seeking to elevate your game, or a brand looking for data-driven insights, this article is your one-stop shop for all things AI and social media.

We've painstakingly researched and compiled a list of the crème de la crème of AI tools that cater to various needs—from video content creation and brand consistency to customer engagement and analytics. We'll dive deep into what sets each tool apart, compare features, and even guide you through their pricing structures.

If you've ever found yourself puzzled by the plethora of tools out there, consider this your roadmap to making an informed decision. Time to harness the power of AI and take your social media endeavors to the next level.

So, let's get started and explore these game-changing tools that are set to redefine how we approach social media management and content creation.

1. Invideo: Your One-Stop Shop for Quick and Professional Videos

Looking for an effortless way to turn your written content into visually appealing videos? Say hello to Invideo, an AI-driven text-to-video generator that's here to revolutionize your social media marketing strategy. Not only does it turn scripts into stunning videos, but it does so in a professional manner, elevating your brand's online presence.

Why Use Invideo?

  • Seamless Integration with AI Script Writers: Imagine pairing Invideo with a robust AI writing tool. You can auto-generate your script and directly feed it into Invideo for a complete, automated content creation pipeline.

  • Variety of Templates: Whether it's creating compelling intros and outros for your YouTube channel, or designing high-impact marketing videos, Invideo comes equipped with an extensive range of templates tailored for every need. You can even find templates for Facebook and Instagram ads!

Pricing

Invideo is extremely budget-friendly, offering a free tier to get you started. For those requiring advanced features, paid plans kick off at just $15 a month.

Who Should Use Invideo?

If you're a marketer, content creator, or podcaster looking for a reliable video creation tool, Invideo should be at the top of your list. It's tailored to help you produce high-quality videos without the steep learning curve or high costs associated with other tools.

So, if you're looking to amplify your social media game through video content, Invideo is a resource you can't afford to overlook.

Learn more about Invideo


2. Peech: Elevate Your Video Content Through Generative AI

When it comes to automating video editing, Peech is the tool that brings it all together. Utilizing advanced Natural Language Processing (NLP) technology, Peech offers a way to transcribe, edit, and repurpose video content effortlessly, making it a game-changer in the video marketing world.

Why Choose Peech?

  • Advanced NLP Capabilities: Peech employs state-of-the-art NLP technology to produce high-quality, refined video content. It simplifies the video editing process and helps you scale your efforts, making your brand more visible and engaging.

  • Automated Branding and Title Cards: Want your team members to be instantly recognizable in your videos? Peech automatically detects faces and introduces title cards, offering a seamless way to maintain brand consistency.

  • Multi-Purpose Content: Automatically transcribe videos and turn them into captions or even blog posts. With Peech, the possibilities for repurposing your content are endless.

Pricing

You can get started with Peech for free, and when you're ready to unlock its full potential, paid plans begin at $49 per month.

Who Should Opt for Peech?

This is the ideal tool for content creators, marketers, and educators who aim for top-notch video content without the intricate process of editing. Peech democratizes the video editing process, making it accessible to all.

In sum, if you're looking for a robust, intelligent tool to optimize your video content creation and editing, Peech offers a comprehensive suite of features that you won't want to miss.

Learn more about Peech


3. Wordstream: The AI-Powered Ad Optimizer You've Been Waiting For

For those who are serious about enhancing their social media advertising game, Wordstream is a must-try tool. Designed to leverage machine learning for ad optimization, Wordstream offers an unparalleled approach to driving growth through intelligent ad management.

Why Consider Wordstream?

  • Machine Learning-Driven Performance: Wordstream employs machine learning algorithms to continually assess and optimize your ad campaigns. This ensures that your advertising dollars are spent wisely, yielding higher ROI.

  • Multi-Channel PPC Analysis: Tired of juggling between different platforms to analyze PPC metrics? Wordstream centralizes this process by offering comprehensive analytics for PPC ads across multiple social media networks.

  • Comprehensive Campaign Analysis: It’s not just about running campaigns; it's about understanding their impact. Wordstream provides a complete analytical framework to measure the efficacy of your ad campaigns, assisting you in making data-driven decisions.

Pricing

Wordstream offers a range of free tools to get started. For those requiring more specialized features, pricing is customized on a case-by-case basis, giving you flexibility to scale.

Who Should Use Wordstream?

From small-scale advertisers to large marketing teams, and particularly those involved in e-commerce, Wordstream caters to a broad spectrum of ad managers. If you’re running social media advertising campaigns, this tool can significantly augment your efforts.

To summarize, Wordstream is a versatile, AI-powered tool designed to revolutionize your social media advertising efforts. Its powerful machine learning algorithms and comprehensive analytics offer a competitive edge in today’s fast-paced digital landscape.

Learn more about Wordstream


4. ChatGPT: The AI Content Engine Making Waves in Social Media

Unless you've been completely disconnected from the digital world, you've likely heard of ChatGPT. Garnering enough fame to inspire its own South Park episode, this AI tool has carved out its own niche in the social media content landscape.

Why is ChatGPT So Popular?

  • Caption & Post Generation: ChatGPT is a favorite among social media influencers and content creators for its ability to craft engaging captions and long-form posts. If you're looking to streamline your content creation process, this tool should be on your radar.

  • Tone Customization: While ChatGPT can be a little finicky about nailing the exact tone, it's capable of adapting when given specific instructions. This means you can get close to your brand voice with some fine-tuning.

  • Versatility: Despite its limitations, ChatGPT remains a versatile tool for generating a wide array of content. Just remember, it can be prone to inaccuracies, so always double-check your facts.

Pricing

ChatGPT offers a free basic plan that is quite comprehensive. For those who need a quicker response time and access to the latest features, the premium plan is priced at $20 per month.

Who Should Use ChatGPT?

This tool is best suited for content creators and marketing teams who need to churn out quality content regularly but don't want to sacrifice the personal touch.

In summary, ChatGPT is an AI tool that brings a whole new level of automation to social media content creation. While it's important to remember its limitations, there's no denying the impact it has had on the industry. With some fine-tuning, it can be an invaluable asset for your social media strategy.

Learn more about ChatGPT


5. Murf AI: The AI Voice-Over Generator Tailored For Your Needs

Say goodbye to the high costs of hiring voice actors and the awkwardness of DIY voice-overs. Introducing Murf, the AI-powered voice generator designed to make your life easier and your videos more professional.

Why Opt for Murf?

  • Precision-Tuned Voiceovers: Murf excels in producing voice-overs that encapsulate a specific tone or mood. Whether it's excitement or melancholy you're aiming for, Murf has got you covered.

  • Impressive Language Support: With over 120 voices spanning 20+ languages, Murf gives you the flexibility to target different audiences without language being a barrier.

  • Customization: Tailoring the voice to your specific needs is easy with Murf. The tool allows you to create the perfect voice-over, making it genuinely reflective of your brand.

Pricing

Surprisingly, Murf offers a free tier, which is a great starting point for those new to voice-over creation. For those in need of more advanced features, subscription plans begin at $19 a month.

Who is Murf For?

This tool is especially beneficial for video creators, product marketers, educators, and content creators who need voice-over services but want to avoid the hefty price tag and complications that come with traditional options.

To wrap it up, Murf presents a cost-effective, customizable solution for anyone in need of high-quality voice-overs. With its range of voices and languages, it's an invaluable asset for amplifying your video content.

Learn more about Murf


6. Heyday by Hootsuite: Your 24/7 Sales Assistant for Ecommerce Excellence

If maximizing ecommerce sales and elevating customer satisfaction are on your agenda, Heyday by Hootsuite is the tool you can't afford to miss. This AI-powered conversational chatbot is specifically designed to be an all-around sales enhancer and customer service pro.

Why Should You Consider Heyday?

  • Always-On Customer Support: With Heyday, you have a chatbot that operates 24/7, responding to customer queries—including direct messages—so you can focus on growing your business instead of getting bogged down with customer interactions.

  • Human-Like Interactions: Using advanced Natural Language Processing (NLP) technology, Heyday offers an almost-human touch in its communications, ensuring a superior customer experience.

  • Trusted by Leading Brands: Renowned companies like Simons, LaCoste, and Jack & Jones have placed their trust in Heyday to handle customer interactions seamlessly, further validating its efficacy.

Pricing

Pricing packages for Heyday start at $49 per month and can go up to $1,000, depending on the specific needs of your brand.

Who Is Heyday For?

Heyday is particularly useful for ecommerce brands on social media, customer service teams, and marketing professionals who are looking to optimize their consumer interactions for maximum sales and satisfaction.

In conclusion, Heyday by Hootsuite provides a reliable, AI-driven option for enhancing your ecommerce operations and customer service. Its always-on nature and ability to emulate human-like interactions make it an invaluable addition to your social media arsenal.

Learn more about Heyday by Hootsuite


7. Riffusion: Craft Custom Audio for Your Video Content

Struggling to find the perfect soundtrack for your social media videos? Riffusion steps in to fill that gap, allowing you to generate original audio content based on your specific prompts. Imagine crafting a unique audio backdrop for every reel or video you produce—now that's something your followers haven't heard before!

Why Choose Riffusion?

  • Originality on Demand: Tired of rehashing the same old audio tracks everyone else is using? With Riffusion, you can craft audio that truly matches your unique vision.

  • Genre Flexibility: Whether you're looking for a "Bubblegum Eurodance" or "Jamaican Dancehall Vocals," Riffusion can accommodate a reasonable range of musical styles.

  • Ease of Use: Create your custom audio, add it to your video, and you're good to go. It’s as straightforward as that!

Limitations

However, it's worth mentioning that the tool may struggle with very unconventional or abstract prompts. For best results, stick with well-defined musical genres or styles.

Pricing

The best part? It's free to use!

Who Should Use Riffusion?

This tool is a godsend for video content creators looking for an edge in originality. Riffusion allows you to set your content apart in a sea of repetitive soundtracks.

In summary, Riffusion is a groundbreaking tool that adds an original flavor to your video content. While it has its limitations, its ability to generate custom audio based on your needs makes it a worthwhile addition to your content creation toolkit.

Learn more about Riffusion


8. Brandwatch: Unveiling AI-Driven Customer Intelligence for Data-Driven Decisions

If you're serious about understanding customer behavior and sentiment on social media, Brandwatch is the go-to tool for you. It offers a treasure trove of customer intelligence, backed by robust data analytics and AI-generated insights.

What Makes Brandwatch Stand Out?

  • Deep Data Analytics: Brandwatch is engineered to dissect data on an enormous scale, offering you key insights, statistics, and aggregated reports that help you understand your market better.

  • Natural Language Summaries: The tool offers integration with AI platforms like ChatGPT, providing you with easy-to-understand summaries of complex data sets. This way, you can focus more on actionable strategies rather than sifting through data.

  • Hootsuite Integration: For those already using Hootsuite, the 'Hootsuite Insights powered by Brandwatch' feature is a match made in heaven. This allows you to seamlessly integrate Brandwatch's extensive search capabilities right into your Hootsuite dashboard.

Pricing

Brandwatch offers custom pricing, so you'll need to get in touch with them for a quote tailored to your specific needs.

Who Is Brandwatch Ideal For?

Marketing professionals and brands keen on social listening and sentiment analysis will find Brandwatch incredibly useful. This tool is all about leveraging customer intelligence for informed decision-making.

To sum up, Brandwatch offers an unparalleled depth of customer insights, making it an essential tool for anyone serious about data-driven marketing strategies. Its seamless integration with other tools and platforms makes it even more of an asset in your social media marketing toolkit.

Learn more about Brandwatch


9. Acrolinx: Your Brand's Guardian for Consistent Content

If maintaining brand consistency across all published content is a priority for you, then look no further than Acrolinx. Acting as your brand watchdog, this tool diligently scans your content to ensure it stays in line with your brand's voice, style, tone, and even company-specific language.

Why Acrolinx?

  • Brand Consistency: Acrolinx flags any deviations from your chosen style and tone, helping to maintain a cohesive brand image across multiple platforms.

  • Tailored Language Scanning: You can input company-specific language, making sure that each piece of content is tailor-made to echo your brand's unique voice.

  • Grammar Checks: Beyond brand alignment, Acrolinx also ensures that your content is grammatically accurate, saving you from any potential embarrassments.

Pricing

Like many specialized tools, Acrolinx offers custom pricing based on your specific needs. You'll need to get a custom quote to find out how much it would cost for your organization.

Who Should Use Acrolinx?

This tool is ideal for brands of all sizes—whether you are a startup or an established entity. Marketing teams, product teams, and even support teams would benefit immensely from this brand alignment tool.

In summary, Acrolinx serves as a guardian for your brand's voice, ensuring that every piece of content you produce is a true reflection of your corporate identity. With customizable features and robust checking capabilities, it's a must-have tool for those keen on brand consistency.

Learn more about Acrolinx

10. Stockimg AI: The AI-Powered Stock Image Solution for Perfect Posts

Are you tired of spending hours scrolling through generic stock images to find the one that fits your content? Stockimg.ai is designed to end that agony. By leveraging AI, this tool brings you relevant stock images in an instant, perfectly aligning with your social media posts or other creative projects.

Why Stockimg.ai is Your Go-To Resource

  • Prompt-Based Searches: Simply enter a prompt or description, and let Stockimg.ai generate a curated list of images that suit your needs.

  • Extensive Catalog: From classic stock photos to illustrations, book covers, wallpapers, and even logos, the variety is truly expansive.

  • Time-Efficiency: Gone are the days of endless scrolling. Stockimg.ai delivers options quickly, freeing you to focus on other aspects of content creation.

Pricing

The pricing plans are quite flexible, starting at $19 and going up to $299, allowing you to choose according to your requirements.

Who Should Opt for Stockimg.ai?

Content creators, designers, and marketers will find Stockimg.ai immensely useful. Whether you're working on a blog post, social media update, or advertising campaign, this tool ensures you have the visual assets to make your content pop.

To wrap up, Stockimg.ai is a game-changer in the stock image arena. Its AI-powered, prompt-based search functionality and extensive catalog make it a must-have tool for anyone looking to elevate their visual content game.

Learn more about Stockimg AI


Which Social Media AI Tool is Best for You?

So, which tool is best for you? The answer largely depends on your unique needs and objectives.

  • For Video Content: If your focus is on video content creation, tools like Invideo and Peech are excellent options. Murf could be your go-to for AI-generated voiceovers.

  • For Text-Based Content: For text-based social media posts, captions, or long-form content, ChatGPT and Wordstream are promising candidates.

  • For Branding: Brands aiming for uniformity across all platforms should consider the likes of Acrolinx, which scans and corrects content to maintain brand consistency.

  • For E-commerce: If you're in the e-commerce sector, Heyday by Hootsuite provides a powerful conversational AI chatbot to boost customer engagement and sales.

  • For Custom Audio: For those looking for customized audio content, Riffusion offers an innovative solution.

  • For Visual Assets: Stockimg.ai is the ideal choice for those in constant need of varied and specific visual content.

  • For Data Analytics: If insights and data analytics are what you're after, Brandwatch has an extensive suite to offer you.

The beauty of these AI tools is that they are not mutually exclusive—you can integrate multiple tools to build a comprehensive, streamlined, and efficient social media strategy.

In summary, the right tool or combination of tools can significantly impact your social media reach, engagement, and overall effectiveness. Take the time to assess your specific needs, and don't hesitate to invest in the AI tools that align with your goals. After all, in the digital age, staying ahead of the curve is not just an advantage; it's a necessity.